Ray-Ban Meta

Ray-Ban Meta’s Meta Ad Strategy

Tracked since Nov 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
333 days
Avg ad lifespan
44 days

Ad volume over time

the data competitors don’t show

Ray-Ban Meta went from 1 to 120 active ads (120.0×) between Nov '25 and Oct '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Jun '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 19 days
See It. Hear It. · since Oct 2026
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Running 19 days
5 coisas para fazer em Roma De bicicleta no Tibre ao pôr do · since Oct 2026
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Running 19 days
Poder tirar uma foto sem pegar o celular. Gravar um vídeo se · since Oct 2026
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Running 19 days
Get New AI Glasses · since Oct 2026
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Running 19 days
Get New AI Glasses · since Oct 2026
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Running 19 days
Meet Gen 3 · since Oct 2026
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Running 19 days
{{product.name}} · since Oct 2026
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Running 19 days
Let Your Glasses Do it · since Oct 2026
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Running 19 days
Share What You See · since Oct 2026

Format mix

Studio Product76%
Text Overlay12%
Ugc Lifestyle8%
Ugc Talking Head4%

Hook types

Direct Offer44%
Curiosity Gap36%
Problem Agitation8%
Statistic8%
Authority4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Ray-Ban Meta running?
Ray-Ban Meta has 100 active ads right now, out of 120 tracked since Nov 2025.
What is Ray-Ban Meta's longest-running ad?
Their longest-running ad has stayed live 333 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ray-Ban Meta ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.