Ray by Rafia

Ray by Rafia’s Meta Ad Strategy

Tracked since Sep 2023 · General

● Tracked over time
Total ads tracked
100
Active now
100
Longest-running ad
1161 days
Avg ad lifespan
282 days

Ad volume over time

the data competitors don’t show

Ray by Rafia went from 1 to 100 active ads (100.0×) between Sep '23 and Nov '26.

Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26100

Signal: started testing video creative around Nov '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 1161 days
Ray by Rafia · since Sep 2023
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Running 881 days
Ray by Rafia · since Jun 2024
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Running 712 days
@raybyrafia my code “Farwa10” · since Nov 2024
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Running 703 days
Bright & Fragrant · since Dec 2024
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Running 701 days
Feet Odor Protector Spray– Raybyrafia · since Dec 2024
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Running 679 days
@raybyrafia Brightening and Odour Protection Serum code “Farwa10 · since Jan 2025
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Running 679 days
@raybyrafia Brightening and Odour Protection Serum code “Farwa10 · since Jan 2025
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Running 646 days
Stay flawless, stay fresh—ray brightening serum keeps you sweat- · since Feb 2025
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Running 622 days
X @raybyrafia code esra10 · since Feb 2025

Format mix

Ugc Lifestyle40%
Studio Product32%
Text Overlay12%
Ugc Talking Head12%
Before After4%

Hook types

Problem Agitation40%
Direct Offer36%
Social Proof12%
Authority4%
Question4%
Testimonial4%

Recently launched

Nov 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Ray by Rafia running?
Ray by Rafia has 100 active ads right now, out of 100 tracked since Sep 2023.
What is Ray by Rafia's longest-running ad?
Their longest-running ad has stayed live 1161 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ray by Rafia ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.