Reformation

Reformation’s Meta Ad Strategy

Tracked since Jul 2024 · General

● Tracked over time
Total ads tracked
120
Active now
101
Longest-running ad
756 days
Avg ad lifespan
59 days

Ad volume over time

the data competitors don’t show

Reformation went from 1 to 120 active ads (120.0×) between Jul '24 and Aug '26.

Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 95 days
{{product.name}} · since May 2026
● Live
Running 94 days
{{product.name}} · since May 2026
● Live
Running 87 days
Shop responsibly · since May 2026
● Live
Running 84 days
Shop responsibly · since Jun 2026
● Live
Running 82 days
{{product.name}} · since Jun 2026
● Live
Running 75 days
{{product.name}} · since Jun 2026
● Live
Running 74 days
{{product.name}} · since Jun 2026
● Live
Running 61 days
The {{product.name}} · since Jun 2026
● Live
Running 61 days
{{product.name}} · since Jun 2026

Format mix

Studio Product88%
Text Overlay12%

Hook types

Direct Offer60%
Curiosity Gap20%
Authority16%
Social Proof4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Reformation running?
Reformation has 101 active ads right now, out of 120 tracked since Jul 2024.
What is Reformation's longest-running ad?
Their longest-running ad has stayed live 756 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Reformation ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.