Rifle Paper Co.

Rifle Paper Co.’s Meta Ad Strategy

Tracked since Jul 2026 · General

● Tracked over time
Total ads tracked
200
Active now
200
Longest-running ad
71 days
Avg ad lifespan
20 days

Ad volume over time

the data competitors don’t show

Rifle Paper Co. went from 15 to 100 active ads (6.7×) between Jul '26 and Aug '26.

Jul '26Aug '26Sep '26Oct '26Nov '26100

Signal: started testing video creative around Aug '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 71 days
{{product.name}} · since Sep 2026
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Running 71 days
Back in Stock · since Sep 2026
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Running 71 days
{{product.name}} · since Sep 2026
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Running 71 days
{{product.name}} · since Sep 2026
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Running 71 days
{{product.name}} · since Sep 2026
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Running 71 days
{{product.name}} · since Sep 2026
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Running 70 days
Something New is Blooming · since Sep 2026
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Running 70 days
The Classic Canvas Tote · since Sep 2026
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Running 70 days
The Classic Canvas Tote · since Sep 2026

Format mix

Studio Product100%

Hook types

Direct Offer40%
New Launch40%
Problem Agitation12%
Curiosity Gap8%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

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Frequently asked

How many Meta ads is Rifle Paper Co. running?
Rifle Paper Co. has 200 active ads right now, out of 200 tracked since Jul 2026.
What is Rifle Paper Co.'s longest-running ad?
Their longest-running ad has stayed live 71 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rifle Paper Co. ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.