Rip Curl

Rip Curl’s Meta Ad Strategy

Tracked since May 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
881 days
Avg ad lifespan
60 days

Ad volume over time

the data competitors don’t show

Rip Curl went from 3 to 120 active ads (40.0×) between May '24 and Oct '26.

May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Dec '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 7 days
Gebaut für die Elemente · since Oct 2026
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Running 7 days
Polartec x Rip Curl · since Oct 2026
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Running 7 days
Technischer Komfort, vereinfacht · since Oct 2026
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Running 7 days
La Collection Search Series · since Oct 2026
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Running 7 days
{{product.name}} · since Oct 2026
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Running 7 days
Gebaut, um durchzuhalten · since Oct 2026
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Running 7 days
Polartec x Rip Curl · since Oct 2026
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Running 7 days
Polartec x Rip Curl · since Oct 2026
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Running 7 days
Built To Hold Up · since Oct 2026

Format mix

Studio Product40%
Ugc Lifestyle36%
Text Overlay24%

Hook types

Direct Offer40%
Authority24%
Problem Agitation24%
Story12%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Rip Curl running?
Rip Curl has 100 active ads right now, out of 120 tracked since May 2024.
What is Rip Curl's longest-running ad?
Their longest-running ad has stayed live 881 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rip Curl ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.