Ritchie Bros. Auctioneers

Ritchie Bros. Auctioneers’s Meta Ad Strategy

Tracked since Nov 2020 · General

● Tracked over time
Total ads tracked
103
Active now
100
Longest-running ad
2109 days
Avg ad lifespan
121 days

Ad volume over time

the data competitors don’t show

Ritchie Bros. Auctioneers went from 1 to 103 active ads (103.0×) between Nov '20 and Aug '26.

Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26103

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 187 days
{{product.name}} · since Feb 2026
● Live
Running 187 days
{{product.name}} · since Feb 2026
● Live
Running 187 days
{{product.name}} · since Feb 2026
● Live
Running 149 days
{{product.name}} · since Mar 2026
● Live
Running 135 days
Regístrese Hoy A Una Subasta · since Apr 2026
● Live
Running 135 days
Regístrese Hoy A Una Subasta · since Apr 2026
● Live
Running 125 days
{{product.name}} · since Apr 2026
● Live
Running 125 days
{{product.name}} · since Apr 2026
● Live
Running 125 days
{{product.name}} · since Apr 2026

Format mix

Studio Product72%
Text Overlay24%
Screenshot4%

Hook types

Direct Offer96%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Ritchie Bros. Auctioneers running?
Ritchie Bros. Auctioneers has 100 active ads right now, out of 103 tracked since Nov 2020.
What is Ritchie Bros. Auctioneers's longest-running ad?
Their longest-running ad has stayed live 2109 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ritchie Bros. Auctioneers ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.