Ritual

Ritual’s Meta Ad Strategy

Tracked since Mar 2025 · Health App

● Tracked over time
Total ads tracked
1,061
Active now
118
Longest-running ad
378 days
Avg ad lifespan
161 days

Ad volume over time

the data competitors don’t show

Ritual went from 62 to 956 active ads (15.4×) between Mar '25 and Mar '26.

Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26956

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 68 days
The Ritual of Mehr · since Aug 2026
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Running 68 days
The Ritual of Ayurveda · since Aug 2026
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Running 68 days
Sport Collection · since Aug 2026
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Running 68 days
Salonkitason tulokset joka päivä · since Aug 2026
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Running 68 days
The Ritual of Yozakura · since Aug 2026
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Running 68 days
Your favourite scent · since Aug 2026
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Running 68 days
The Ritual of Jing · since Aug 2026
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Running 68 days
Toimivaa ihonhoitoa · since Aug 2026
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Running 68 days
The Ritual of Hammam · since Aug 2026

Format mix

Studio Product69%
Text Overlay28%
Unknown3%
Image0%
Screenshot0%
Unable To Determine0%

Hook types

Direct Offer83%
Question5%
Curiosity Gap3%
Story3%
Unknown3%
Aspirational3%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Ritual running?
Ritual has 118 active ads right now, out of 1,061 tracked since Mar 2025.
What is Ritual's longest-running ad?
Their longest-running ad has stayed live 378 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ritual ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.