Ritual

Ritual’s Meta Ad Strategy

Tracked since Mar 2025 · Health App

● Tracked over time
Total ads tracked
956
Active now
18
Longest-running ad
372 days
Avg ad lifespan
173 days

Ad volume over time

the data competitors don’t show

Ritual went from 62 to 956 active ads (15.4×) between Mar '25 and Mar '26.

Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26956

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 60 days
The Ritual of Mehr · since Feb 2026
● Live
Running 60 days
Find your inner harmony · since Feb 2026
● Live
Running 60 days
A purifying experience · since Feb 2026
● Live
Running 60 days
A purifying experience · since Feb 2026
● Live
Running 60 days
Nighttime magic · since Feb 2026
● Live
Running 60 days
Find your inner harmony · since Feb 2026
● Live
Running 60 days
Nighttime magic · since Feb 2026
● Live
Running 60 days
The Ritual of Mehr · since Feb 2026
● Live
Running 60 days
Your favourite scent · since Feb 2026

Format mix

Studio Product69%
Text Overlay28%
Unknown3%
Image0%
Screenshot0%
Unable To Determine0%

Hook types

Direct Offer83%
Question5%
Curiosity Gap3%
Story3%
Unknown3%
Aspirational3%

Recently launched

Mar 2026
Feb 2026
Feb 2026
Feb 2026
Feb 2026
Feb 2026

Frequently asked

How many Meta ads is Ritual running?
Ritual has 18 active ads right now, out of 956 tracked since Mar 2025.
What is Ritual's longest-running ad?
Their longest-running ad has stayed live 372 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ritual ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.