Rituals Cosmetics

Rituals Cosmetics’s Meta Ad Strategy

Tracked since Sep 2025 · Health App

● Tracked over time
Total ads tracked
65
Active now
45
Longest-running ad
344 days
Avg ad lifespan
104 days

Ad volume over time

the data competitors don’t show

Rituals Cosmetics went from 5 to 65 active ads (13.0×) between Sep '25 and Aug '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2665

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 50 days
{{product.name}} · since Jul 2026
● Live
Running 44 days
Nighttime magic · since Jul 2026
● Live
Running 40 days
{{product.name}} · since Jul 2026
● Live
Running 40 days
{{product.name}} · since Jul 2026
● Live
Running 40 days
{{product.name}} · since Jul 2026
● Live
Running 40 days
{{product.name}} · since Jul 2026
● Live
Running 37 days
Your favourite scent · since Jul 2026
● Live
Running 27 days
{{product.name}} · since Jul 2026
● Live
Running 27 days
{{product.name}} · since Jul 2026

Format mix

Studio Product100%

Hook types

Direct Offer60%
Story24%
Curiosity Gap12%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Rituals Cosmetics running?
Rituals Cosmetics has 45 active ads right now, out of 65 tracked since Sep 2025.
What is Rituals Cosmetics's longest-running ad?
Their longest-running ad has stayed live 344 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rituals Cosmetics ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.