ROAD iD

ROAD iD’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
382 days
Avg ad lifespan
75 days

Ad volume over time

the data competitors don’t show

ROAD iD went from 6 to 120 active ads (20.0×) between Aug '25 and Sep '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 177 days
Built for Adventure · since Mar 2026
Running 177 days
Built for Adventure · since Mar 2026
Running 177 days
Garmin Watch ID · since Mar 2026
Running 105 days
Nylon Loop ID - ML · since May 2026
Running 86 days
Ali Tetrick x ROAD iD · since Jun 2026
Running 86 days
Ali Tetrick x ROAD iD · since Jun 2026
Running 86 days
Ali Tetrick x ROAD iD · since Jun 2026
Running 86 days
Ali Tetrick x ROAD iD · since Jun 2026
Running 71 days
Shop ROAD iD · since Jul 2026

Format mix

Studio Product52%
Text Overlay40%
Ugc Lifestyle4%
Ugc Talking Head4%

Hook types

Authority36%
Direct Offer32%
Curiosity Gap16%
Problem Agitation12%
Testimonial4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is ROAD iD running?
ROAD iD has 100 active ads right now, out of 120 tracked since Aug 2025.
What is ROAD iD's longest-running ad?
Their longest-running ad has stayed live 382 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this ROAD iD ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.