Rockfish

Rockfish’s Meta Ad Strategy

Tracked since Jul 2025 · General

● Tracked over time
Total ads tracked
55
Active now
35
Longest-running ad
420 days
Avg ad lifespan
142 days

Ad volume over time

the data competitors don’t show

Rockfish went from 3 to 55 active ads (18.3×) between Jul '25 and Aug '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2655

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 289 days
Order fresh seafood today · since Nov 2025
Running 289 days
Spanking fresh fish delivered directly from the coast to your do · since Nov 2025
Running 188 days
{{product.name}} · since Feb 2026
Running 188 days
{{product.name}} · since Feb 2026
Running 112 days
Warmer water, longer days, and the fish are in their prime. · since May 2026
Running 112 days
Warmer water, longer days, and the fish are in their prime. · since May 2026
Running 112 days
Six shell-on, raw Atlantic prawns. · since May 2026
Running 112 days
Fresh Dover Sole - 4 for £50 · since May 2026
Running 112 days
Fresh Dover Sole - 4 for £50 · since May 2026

Format mix

Text Overlay52%
Studio Product28%
Ugc Talking Head20%

Hook types

Direct Offer56%
Authority24%
Curiosity Gap8%
Testimonial8%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Rockfish running?
Rockfish has 35 active ads right now, out of 55 tracked since Jul 2025.
What is Rockfish's longest-running ad?
Their longest-running ad has stayed live 420 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rockfish ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.