Rooftop

Rooftop’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
23
Active now
3
Longest-running ad
387 days
Avg ad lifespan
307 days

Ad volume over time

the data competitors don’t show

Rooftop went from 1 to 23 active ads (23.0×) between Aug '25 and Sep '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2623

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 5 days
Your Next Adventure Awaits — Buy Now · since Sep 2026
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Running 5 days
Your Next Adventure Awaits — Buy Now · since Sep 2026
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Running 5 days
Your Next Adventure Awaits — Buy Now · since Sep 2026
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Running 387 days
Pichwai Masterclass with Master Artist · since Aug 2025
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Running 368 days
Madhubani Masterclass with Master Artist · since Sep 2025
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Running 364 days
Pichwai Masterclass with Master Artist · since Sep 2025
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Running 364 days
Madhubani Masterclass with Master Artist · since Sep 2025
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Running 364 days
{{product.name}} · since Sep 2025
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Running 363 days
Pichwai Masterclass with Master Artist · since Sep 2025

Format mix

Text Overlay43%
Ugc Lifestyle26%
Studio Product13%
Ugc Talking Head13%
Animation4%

Hook types

Question39%
Curiosity Gap30%
Contrarian17%
Direct Offer13%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Dec 2025
Oct 2025
Oct 2025

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Rooftop running?
Rooftop has 3 active ads right now, out of 23 tracked since Aug 2025.
What is Rooftop's longest-running ad?
Their longest-running ad has stayed live 387 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rooftop ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.