SALT & STONE

SALT & STONE’s Meta Ad Strategy

Tracked since Jul 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
402 days
Avg ad lifespan
143 days

Ad volume over time

the data competitors don’t show

SALT & STONE went from 1 to 120 active ads (120.0×) between Jul '25 and Aug '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 182 days
The Best Selling Body Mist · since Feb 2026
Running 182 days
{{product.name}} · since Feb 2026
Running 182 days
{{product.name}} · since Feb 2026
Running 182 days
Find Your Scent With Mini Deodorant · since Feb 2026
Running 182 days
Award-Winning Body Wash · since Feb 2026
Running 182 days
Body Mist for Every Inch of Skin · since Feb 2026
Running 182 days
{{product.name}} · since Feb 2026
Running 182 days
{{product.name}} · since Feb 2026
Running 182 days
{{product.name}} · since Feb 2026

Format mix

Studio Product36%
Ugc Lifestyle28%
Ugc Talking Head28%
Text Overlay8%

Hook types

Testimonial36%
Curiosity Gap28%
Social Proof20%
Direct Offer8%
Contrarian4%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is SALT & STONE running?
SALT & STONE has 100 active ads right now, out of 120 tracked since Jul 2025.
What is SALT & STONE's longest-running ad?
Their longest-running ad has stayed live 402 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this SALT & STONE ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.