Sanlam

Sanlam’s Meta Ad Strategy

Tracked since Feb 2023 · General

● Tracked over time
Total ads tracked
104
Active now
100
Longest-running ad
1308 days
Avg ad lifespan
85 days

Ad volume over time

the data competitors don’t show

Sanlam went from 1 to 104 active ads (104.0×) between Feb '23 and Sep '26.

Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26104

Signal: started testing video creative around Feb '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 139 days
{{product.name}} · since May 2026
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Running 133 days
Earn tax-free returns · since May 2026
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Running 115 days
Start saving more · since Jun 2026
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Running 115 days
Get a financial plan · since Jun 2026
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Running 99 days
Be financially secure​ · since Jun 2026
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Running 99 days
{{product.name}} · since Jun 2026
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Running 99 days
Peace of mind for life​ · since Jun 2026
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Running 95 days
Peace of mind for life​ · since Jun 2026
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Running 87 days
Get a financial plan · since Jun 2026

Format mix

Text Overlay64%
Studio Product36%

Hook types

Direct Offer32%
Question28%
Problem Agitation20%
Authority12%
Curiosity Gap8%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Sanlam running?
Sanlam has 100 active ads right now, out of 104 tracked since Feb 2023.
What is Sanlam's longest-running ad?
Their longest-running ad has stayed live 1308 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Sanlam ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.