Scheels

Scheels’s Meta Ad Strategy

Tracked since Nov 2023 · General

● Tracked over time
Total ads tracked
110
Active now
100
Longest-running ad
1091 days
Avg ad lifespan
42 days

Ad volume over time

the data competitors don’t show

Scheels went from 2 to 110 active ads (55.0×) between Nov '23 and Nov '26.

Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26110

Signal: started testing video creative around Nov '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 103 days
{{product.name}} · since Jul 2026
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Running 103 days
default_collection_headline · since Jul 2026
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Running 53 days
{{product.name}} · since Sep 2026
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Running 52 days
{{product.name}} · since Sep 2026
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Running 52 days
{{product.name}} · since Sep 2026
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Running 32 days
SCHEELS | Barbie · since Oct 2026
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Running 32 days
SCHEELS | LEGO · since Oct 2026
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Running 32 days
SCHEELS | Tonies · since Oct 2026
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Running 32 days
SCHEELS | LEGO · since Oct 2026

Format mix

Studio Product92%
Text Overlay4%
Ugc Lifestyle4%

Hook types

Direct Offer76%
Story16%
Curiosity Gap4%
Social Proof4%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Scheels running?
Scheels has 100 active ads right now, out of 110 tracked since Nov 2023.
What is Scheels's longest-running ad?
Their longest-running ad has stayed live 1091 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Scheels ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.