Second Nature’s Meta Ad Strategy
Tracked since Jul 2025 · General
Total ads tracked
182
Active now
62
Longest-running ad
472 days
Avg ad lifespan
73 days
Ad volume over time
the data competitors don’t showSecond Nature went from 2 to 175 active ads (87.5×) between Jul '25 and Oct '26.
Signal: started testing video creative around Apr '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 13 days
Stop starting over, lose weight for good · since Oct 2026
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Running 13 days
Joining Second Nature is like having your GP, therapist and · since Oct 2026
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Running 13 days
Lose the weight for good · since Oct 2026
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Running 13 days
Stop starting over, lose weight for good · since Oct 2026
Log in to unlock● Live
Running 13 days
Lose the weight for good · since Oct 2026
Log in to unlock● Live
Running 13 days
Summer 2026 is nearly over, but the old idea that this shoul · since Oct 2026
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Running 13 days
Stop starting over, lose weight for good · since Oct 2026
Log in to unlock● Live
Running 13 days
Lose the weight for good · since Oct 2026
Log in to unlock● Live
Running 13 days
Stop starting over, lose weight for good · since Oct 2026
Format mix
Text Overlay76%
Studio Product12%
Ugc Talking Head8%
Ugc Lifestyle4%
Hook types
Contrarian60%
Authority16%
Social Proof12%
Problem Agitation8%
Question4%
Recently launched
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Frequently asked
How many Meta ads is Second Nature running?
Second Nature has 62 active ads right now, out of 182 tracked since Jul 2025.
What is Second Nature's longest-running ad?
Their longest-running ad has stayed live 472 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Second Nature ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.