Second Nature

Second Nature’s Meta Ad Strategy

Tracked since Jul 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
440 days
Avg ad lifespan
76 days

Ad volume over time

the data competitors don’t show

Second Nature went from 2 to 120 active ads (60.0×) between Jul '25 and Sep '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Apr '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 176 days
{{product.name}} · since Apr 2026
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Running 176 days
{{product.name}} · since Apr 2026
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Running 176 days
{{product.name}} · since Apr 2026
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Running 148 days
Trusted by the NHS · since Apr 2026
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Running 126 days
{{product.name}} · since May 2026
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Running 126 days
{{product.name}} · since May 2026
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Running 126 days
{{product.name}} · since May 2026
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Running 107 days
Trusted by the NHS · since Jun 2026
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Running 98 days
Second Nature · since Jun 2026

Format mix

Text Overlay76%
Studio Product12%
Ugc Talking Head8%
Ugc Lifestyle4%

Hook types

Contrarian60%
Authority16%
Social Proof12%
Problem Agitation8%
Question4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Second Nature running?
Second Nature has 100 active ads right now, out of 120 tracked since Jul 2025.
What is Second Nature's longest-running ad?
Their longest-running ad has stayed live 440 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Second Nature ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.