Secret Alchemist

Secret Alchemist’s Meta Ad Strategy

Tracked since Jun 2023 · General

● Tracked over time
Total ads tracked
101
Active now
100
Longest-running ad
1178 days
Avg ad lifespan
64 days

Ad volume over time

the data competitors don’t show

Secret Alchemist went from 1 to 101 active ads (101.0×) between Jun '23 and Aug '26.

Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26101

Signal: started testing video creative around Jun '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 93 days
Shop Midnight Patchouli Clean Perfume™ · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026
● Live
Running 93 days
Shop Royal Tuberose Clean Perfume™ · since May 2026
● Live
Running 93 days
Shop our bestselling Clean Perfumes™ now. ✨ · since May 2026
● Live
Running 93 days
Refresh Your Day with Fresh Vetiver · since May 2026
● Live
Running 93 days
Build Your Own Box is finally LIVE ✨ · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026

Format mix

Studio Product48%
Ugc Talking Head24%
Ugc Lifestyle20%
Text Overlay8%

Hook types

Direct Offer64%
Authority12%
Curiosity Gap12%
Question4%
Social Proof4%
Testimonial4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Secret Alchemist running?
Secret Alchemist has 100 active ads right now, out of 101 tracked since Jun 2023.
What is Secret Alchemist's longest-running ad?
Their longest-running ad has stayed live 1178 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Secret Alchemist ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.