Semrush

Semrush’s Meta Ad Strategy

Tracked since Mar 2023 · General

● Tracked over time
Total ads tracked
355
Active now
56
Longest-running ad
1144 days
Avg ad lifespan
223 days

Ad volume over time

the data competitors don’t show

Semrush went from 1 to 355 active ads (355.0×) between Mar '23 and May '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26355

Signal: started testing video creative around Mar '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 136 days
The tea at the office 🚀 · since Dec 2025
● Live
Running 47 days
{{product.name}} · since Mar 2026
● Live
Running 47 days
{{product.name}} · since Mar 2026
● Live
Running 47 days
Win in search, era after era · since Mar 2026
● Live
Running 47 days
{{product.name}} · since Mar 2026
● Live
Running 45 days
Win in search, era after era · since Mar 2026
● Live
Running 45 days
{{product.name}} · since Mar 2026
● Live
Running 45 days
{{product.name}} · since Mar 2026
● Live
Running 44 days
Uncover your competitors' strategy · since Mar 2026

Format mix

Screenshot29%
Text Overlay23%
Ugc Talking Head22%
Meme10%
Studio Product10%
Slideshow4%

Hook types

Problem Agitation42%
Curiosity Gap17%
Direct Offer15%
Contrarian14%
Question10%
Humorous2%

Recently launched

May 2026
May 2026
May 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is Semrush running?
Semrush has 56 active ads right now, out of 355 tracked since Mar 2023.
What is Semrush's longest-running ad?
Their longest-running ad has stayed live 1144 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Semrush ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.