Sephora

Sephora’s Meta Ad Strategy

Tracked since May 2021 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1927 days
Avg ad lifespan
303 days

Ad volume over time

the data competitors don’t show

Sephora went from 1 to 120 active ads (120.0×) between May '21 and Aug '26.

May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around May '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 218 days
{{product.name}} · since Jan 2026
● Live
Running 191 days
{{product.name}} · since Feb 2026
● Live
Running 174 days
THE BEST AT-HOME BEAUTY DEVICES · since Feb 2026
● Live
Running 174 days
Game-Changing Beauty Devices · since Feb 2026
● Live
Running 156 days
Sephora · since Mar 2026
● Live
Running 156 days
{{product.name}} · since Mar 2026
● Live
Running 156 days
Sephora · since Mar 2026
● Live
Running 156 days
Sephora · since Mar 2026
● Live
Running 156 days
{{product.name}} · since Mar 2026

Format mix

Studio Product76%
Text Overlay20%
Lifestyle4%

Hook types

Direct Offer40%
Social Proof32%
Curiosity Gap24%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Sephora running?
Sephora has 100 active ads right now, out of 120 tracked since May 2021.
What is Sephora's longest-running ad?
Their longest-running ad has stayed live 1927 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Sephora ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.