ServiceNow

ServiceNow’s Meta Ad Strategy

Tracked since Mar 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2355 days
Avg ad lifespan
137 days

Ad volume over time

the data competitors don’t show

ServiceNow went from 2 to 120 active ads (60.0×) between Mar '20 and Aug '26.

Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 68 days
アナリストを定型作業から解放 · since Jun 2026
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Running 68 days
JTBグループのCRM活用術 · since Jun 2026
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Running 68 days
最も人手のかかる業務を、AIの実践の場に · since Jun 2026
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Running 68 days
AIを、あなたの役に立つものへ。 · since Jun 2026
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Running 68 days
人手に頼らない脆弱性対応とは · since Jun 2026
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Running 68 days
最も人手のかかる業務を、AIの実践の場に · since Jun 2026
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Running 68 days
人手に頼らない脆弱性対応とは · since Jun 2026
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Running 68 days
AI活用、成功の条件とは？ · since Jun 2026
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Running 68 days
人手不足でも、ビジネスを成長軌道へ · since Jun 2026

Format mix

Text Overlay100%

Hook types

Problem Agitation52%
Question20%
Curiosity Gap12%
Social Proof12%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is ServiceNow running?
ServiceNow has 100 active ads right now, out of 120 tracked since Mar 2020.
What is ServiceNow's longest-running ad?
Their longest-running ad has stayed live 2355 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this ServiceNow ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.