Shell

Shell’s Meta Ad Strategy

Tracked since Nov 2020 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2140 days
Avg ad lifespan
245 days

Ad volume over time

the data competitors don’t show

Shell went from 2 to 120 active ads (60.0×) between Nov '20 and Sep '26.

Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Nov '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 73 days
Shell · since Jul 2026
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Running 73 days
Shell · since Jul 2026
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Running 73 days
Shell · since Jul 2026
Log in to unlock● Live
Running 23 days
Shell V-Power: Feel The Fuel · since Aug 2026
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Running 18 days
Shell V-Power · since Sep 2026
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Running 18 days
Shell · since Sep 2026
Log in to unlock● Live
Running 18 days
Shell V-Power · since Sep 2026
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Running 18 days
Shell V-Power · since Sep 2026
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Running 18 days
Shell · since Sep 2026

Format mix

Studio Product40%
Text Overlay40%
Ugc Lifestyle20%

Hook types

Authority56%
Direct Offer20%
Curiosity Gap12%
Question12%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Shell running?
Shell has 100 active ads right now, out of 120 tracked since Nov 2020.
What is Shell's longest-running ad?
Their longest-running ad has stayed live 2140 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Shell ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.