Shelly’s Meta Ad Strategy

Tracked since May 2025 · General

● Tracked over time

Total ads tracked

120

Active now

100

Longest-running ad

471 days

Avg ad lifespan

95 days

Ad volume over time

the data competitors don’t show

Shelly went from 2 to 120 active ads (60.0×) between May '25 and Aug '26.

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live

Running 210 days

Shelly Plug M Gen3 · since Jan 2026

● Live

Running 209 days

Shelly BLU H&T Display ZB · since Jan 2026

● Live

Running 176 days

Éteignez vos appareils d'où que vous soyez · since Mar 2026

● Live

Running 176 days

Shelly · since Mar 2026

● Live

Running 175 days

Pilotez vos appareils avec votre voix · since Mar 2026

● Live

Running 175 days

Les économies intelligentes commencent ici · since Mar 2026

● Live

Running 174 days

Éteignez vos appareils d'où que vous soyez · since Mar 2026

● Live

Running 169 days

{{product.name}} · since Mar 2026

● Live

Running 169 days

Cury par Shelly · since Mar 2026

Format mix

Studio Product56%

Text Overlay40%

Ugc Talking Head4%

Hook types

Problem Agitation56%

Direct Offer44%

Recently launched

Aug 2026

Frequently asked

How many Meta ads is Shelly running?

Shelly has 100 active ads right now, out of 120 tracked since May 2025.

What is Shelly's longest-running ad?

Their longest-running ad has stayed live 471 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.

Where does this Shelly ad data come from?

The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.

Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.