Shopee

Shopee’s Meta Ad Strategy

Tracked since Oct 2020 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2139 days
Avg ad lifespan
142 days

Ad volume over time

the data competitors don’t show

Shopee went from 4 to 120 active ads (30.0×) between Oct '20 and Aug '26.

Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Dec '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 156 days
{{product.name}} · since Mar 2026
● Live
Running 156 days
{{product.name}} · since Mar 2026
● Live
Running 156 days
{{product.name}} · since Mar 2026
● Live
Running 121 days
{{product.name}} · since Apr 2026
● Live
Running 121 days
{{product.name}} · since Apr 2026
● Live
Running 121 days
{{product.name}} · since Apr 2026
● Live
Running 115 days
Laptops & Computers on Shopee · since Apr 2026
● Live
Running 115 days
Shop Women's Clothes on Shopee · since Apr 2026
● Live
Running 115 days
Shop Women's Shoes on Shopee · since Apr 2026

Format mix

Studio Product84%
Carousel8%
Screenshot4%
Ugc Lifestyle4%

Hook types

Direct Offer92%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Shopee running?
Shopee has 100 active ads right now, out of 120 tracked since Oct 2020.
What is Shopee's longest-running ad?
Their longest-running ad has stayed live 2139 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Shopee ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.