Silentnight

Silentnight’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
385 days
Avg ad lifespan
57 days

Ad volume over time

the data competitors don’t show

Silentnight went from 6 to 120 active ads (20.0×) between Sep '25 and Oct '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 21 days
{{product.name}} · since Sep 2026
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Running 21 days
{{product.name}} · since Sep 2026
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Running 21 days
{{product.name}} · since Sep 2026
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Running 21 days
Beds | Silentnight · since Sep 2026
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Running 21 days
{{product.name}} · since Sep 2026
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Running 20 days
Rest on the Best · since Sep 2026
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Running 20 days
The Nation's Favourite · since Sep 2026
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Running 20 days
UK's Most Loved Sleep Brand · since Sep 2026
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Running 20 days
UK's Most Loved Sleep Brand · since Sep 2026

Format mix

Text Overlay64%
Studio Product36%

Hook types

Authority36%
Question20%
Social Proof20%
Problem Agitation16%
Direct Offer8%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Silentnight running?
Silentnight has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Silentnight's longest-running ad?
Their longest-running ad has stayed live 385 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Silentnight ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.