SITE123

SITE123’s Meta Ad Strategy

Tracked since May 2022 · General

● Tracked over time
Total ads tracked
21
Active now
21
Longest-running ad
1572 days
Avg ad lifespan
792 days

Ad volume over time

the data competitors don’t show

SITE123 went from 6 to 21 active ads (3.5×) between May '22 and Feb '26.

May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2621

Signal: started testing video creative around May '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 1572 days
{{product.name}} · since May 2022
Log in to unlock● Live
Running 1572 days
{{product.name}} · since May 2022
Log in to unlock● Live
Running 1572 days
{{product.name}} · since May 2022
Log in to unlock● Live
Running 1572 days
{{product.name}} · since May 2022
Log in to unlock● Live
Running 1572 days
{{product.name}} · since May 2022
Log in to unlock● Live
Running 1572 days
{{product.name}} · since May 2022
Log in to unlock● Live
Running 1567 days
{{product.name}} · since Jun 2022
Log in to unlock● Live
Running 1567 days
{{product.name}} · since Jun 2022
Log in to unlock● Live
Running 1567 days
{{product.name}} · since Jun 2022

Format mix

Screenshot62%
Text Overlay24%
Studio Product14%

Hook types

Direct Offer86%
Curiosity Gap10%
Question5%

Recently launched

Feb 2026
Feb 2026
Feb 2026
Feb 2026
Feb 2026
Feb 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is SITE123 running?
SITE123 has 21 active ads right now, out of 21 tracked since May 2022.
What is SITE123's longest-running ad?
Their longest-running ad has stayed live 1572 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this SITE123 ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.