SKIMS

SKIMS’s Meta Ad Strategy

Tracked since Nov 2025 · Ecommerce

● Tracked over time
Total ads tracked
800
Active now
199
Longest-running ad
140 days
Avg ad lifespan
33 days

Ad volume over time

the data competitors don’t show

SKIMS went from 1 to 800 active ads (800.0×) between Nov '25 and Apr '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26800

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 140 days
Fits Everybody Triangle Bralette · since Nov 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025
● Live
Running 124 days
SKIMS Underwear · since Dec 2025

Format mix

Studio Product82%
Text Overlay16%
Ugc Talking Head1%
Ugc Lifestyle1%
Carousel0%
Product Showcase0%

Hook types

Direct Offer80%
Problem Agitation8%
New Launch5%
Story2%
Curiosity Gap2%
Social Proof2%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is SKIMS running?
SKIMS has 199 active ads right now, out of 800 tracked since Nov 2025.
What is SKIMS's longest-running ad?
Their longest-running ad has stayed live 140 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this SKIMS ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.