Skylight

Skylight’s Meta Ad Strategy

Tracked since Jul 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
380 days
Avg ad lifespan
73 days

Ad volume over time

the data competitors don’t show

Skylight went from 1 to 120 active ads (120.0×) between Jul '25 and Aug '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 160 days
{{product.name}} · since Mar 2026
● Live
Running 160 days
{{product.name}} · since Mar 2026
● Live
Running 160 days
{{product.name}} · since Mar 2026
● Live
Running 159 days
{{product.name}} · since Mar 2026
● Live
Running 145 days
Sunday morning as a family of 5 trying to get to church on time · since Mar 2026
● Live
Running 139 days
{{product.name}} · since Mar 2026
● Live
Running 139 days
{{product.name}} · since Mar 2026
● Live
Running 139 days
Guys my memory is SHOT after 2 kids so naturally now I'm in my ' · since Mar 2026
● Live
Running 139 days
{{product.name}} · since Mar 2026

Format mix

Ugc Lifestyle40%
Studio Product28%
Screenshot20%
Ugc Talking Head8%
Before After4%

Hook types

Problem Agitation36%
Social Proof28%
Curiosity Gap16%
Direct Offer8%
Story8%
Contrarian4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026

Frequently asked

How many Meta ads is Skylight running?
Skylight has 100 active ads right now, out of 120 tracked since Jul 2025.
What is Skylight's longest-running ad?
Their longest-running ad has stayed live 380 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Skylight ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.