Skyscanner’s Meta Ad Strategy
Tracked since Jan 2025 · Brand
Total ads tracked
120
Active now
100
Longest-running ad
572 days
Avg ad lifespan
135 days
Ad volume over time
the data competitors don’t showSkyscanner went from 3 to 120 active ads (40.0×) between Jan '25 and Aug '26.
Signal: started testing video creative around May '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 263 days
Flights, hotels and car rentals – all in one app · since Dec 2025
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Running 196 days
Find the right price for you. · since Feb 2026
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Running 192 days
{{product.name}} · since Feb 2026
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Running 164 days
Find the right price for you. · since Mar 2026
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Running 133 days
A world where East meets West · since Apr 2026
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Running 120 days
Πτήσεις, ξενοδοχεία και ενοικίαση αυτοκινήτου, όλα σε μία εφαρμο · since Apr 2026
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Running 120 days
Flüge, Hotels und Mietwagen°– alles in einer App · since Apr 2026
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Running 120 days
Flights, hotels and car hire - all in one app · since Apr 2026
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Running 120 days
Flights, hotels and car hire - all in one app · since Apr 2026
Format mix
Text Overlay52%
Studio Product24%
Ugc Lifestyle16%
Slideshow8%
Hook types
Question88%
Curiosity Gap8%
Story4%
Recently launched
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Frequently asked
How many Meta ads is Skyscanner running?
Skyscanner has 100 active ads right now, out of 120 tracked since Jan 2025.
What is Skyscanner's longest-running ad?
Their longest-running ad has stayed live 572 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Skyscanner ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.