Skyscanner

Skyscanner’s Meta Ad Strategy

Tracked since Jan 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
572 days
Avg ad lifespan
135 days

Ad volume over time

the data competitors don’t show

Skyscanner went from 3 to 120 active ads (40.0×) between Jan '25 and Aug '26.

Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 263 days
Flights, hotels and car rentals – all in one app · since Dec 2025
● Live
Running 196 days
Find the right price for you. · since Feb 2026
● Live
Running 192 days
{{product.name}} · since Feb 2026
● Live
Running 164 days
Find the right price for you. · since Mar 2026
● Live
Running 133 days
A world where East meets West · since Apr 2026
● Live
Running 120 days
Flights, hotels and car hire - all in one app · since Apr 2026
● Live
Running 120 days
Voos, hotéis e aluguer de carros. Tudo numa só aplicação · since Apr 2026
● Live
Running 120 days
Vuelos, hoteles y renta de autos: todo en una sola app · since Apr 2026
● Live
Running 120 days
Flights, hotels and car hire - all in one app · since Apr 2026

Format mix

Text Overlay52%
Studio Product24%
Ugc Lifestyle16%
Slideshow8%

Hook types

Question88%
Curiosity Gap8%
Story4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Skyscanner running?
Skyscanner has 100 active ads right now, out of 120 tracked since Jan 2025.
What is Skyscanner's longest-running ad?
Their longest-running ad has stayed live 572 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Skyscanner ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.