Sofa Bay

Sofa Bay’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
67
Active now
47
Longest-running ad
381 days
Avg ad lifespan
113 days

Ad volume over time

the data competitors don’t show

Sofa Bay went from 1 to 67 active ads (67.0×) between Aug '25 and Aug '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2667

Signal: started testing video creative around Mar '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 164 days
{{product.name}} · since Mar 2026
● Live
Running 164 days
{{product.name}} · since Mar 2026
● Live
Running 164 days
FREE UK Delivery + Pay in 3 Months + Summer Sale · since Mar 2026
● Live
Running 164 days
{{product.name}} · since Mar 2026
● Live
Running 164 days
FREE UK Delivery | Pay in 3 Months | Summer Sale · since Mar 2026
● Live
Running 163 days
{{product.name}} · since Mar 2026
● Live
Running 163 days
{{product.name}} · since Mar 2026
● Live
Running 163 days
{{product.name}} · since Mar 2026
● Live
Running 162 days
{{product.name}} · since Mar 2026

Format mix

Studio Product84%
Text Overlay16%

Hook types

Problem Agitation46%
Contrarian25%
Curiosity Gap13%
Story8%
Direct Offer4%
Before After4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Sofa Bay running?
Sofa Bay has 47 active ads right now, out of 67 tracked since Aug 2025.
What is Sofa Bay's longest-running ad?
Their longest-running ad has stayed live 381 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Sofa Bay ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.