Soft Surroundings

Soft Surroundings’s Meta Ad Strategy

Tracked since Mar 2023 · General

● Tracked over time
Total ads tracked
100
Active now
100
Longest-running ad
1301 days
Avg ad lifespan
288 days

Ad volume over time

the data competitors don’t show

Soft Surroundings went from 2 to 100 active ads (50.0×) between Mar '23 and Oct '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26100

Signal: started testing video creative around Aug '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 1301 days
{{product.name}} · since Mar 2023
Log in to unlock● Live
Running 1301 days
{{product.name}} · since Mar 2023
Log in to unlock● Live
Running 1219 days
{{product.name}} · since Jun 2023
Log in to unlock● Live
Running 1219 days
{{product.name}} · since Jun 2023
Log in to unlock● Live
Running 1176 days
{{product.name}} · since Aug 2023
Log in to unlock● Live
Running 1176 days
{{product.name}} · since Aug 2023
Log in to unlock● Live
Running 1176 days
{{product.name}} · since Aug 2023
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Running 1176 days
{{product.name}} · since Aug 2023
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Running 1175 days
Fall for You · since Aug 2023

Format mix

Studio Product76%
Text Overlay16%
Ugc Lifestyle8%

Hook types

Direct Offer64%
Question12%
Story12%
Social Proof8%
Curiosity Gap4%

Recently launched

Oct 2026
Oct 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

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Frequently asked

How many Meta ads is Soft Surroundings running?
Soft Surroundings has 100 active ads right now, out of 100 tracked since Mar 2023.
What is Soft Surroundings's longest-running ad?
Their longest-running ad has stayed live 1301 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Soft Surroundings ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.