Softpet

Softpet’s Meta Ad Strategy

Tracked since Jan 2026 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
289 days
Avg ad lifespan
52 days

Ad volume over time

the data competitors don’t show

Softpet went from 1 to 120 active ads (120.0×) between Jan '26 and Nov '26.

Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26120

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 183 days
Gánale la batalla al pelo de tu mascota. · since May 2026
Running 183 days
Gánale la batalla al pelo de tu mascota. · since May 2026
Running 167 days
Gánale la batalla al pelo de tu mascota. · since May 2026
Running 167 days
Gánale la batalla al pelo de tu mascota. · since May 2026
Running 167 days
Gánale la batalla al pelo de tu mascota. · since May 2026
Running 167 days
Gánale la batalla al pelo de tu mascota. · since May 2026
Running 139 days
Gánale la batalla al pelo de tu mascota. · since Jun 2026
Running 95 days
Gánale la batalla al pelo de tu mascota. · since Aug 2026
Running 87 days
Gánale la batalla al pelo de tu mascota. · since Aug 2026

Format mix

Text Overlay56%
Studio Product28%
Ugc Lifestyle8%
Ugc Talking Head8%

Hook types

Direct Offer44%
Curiosity Gap32%
Problem Agitation24%

Recently launched

Nov 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Softpet running?
Softpet has 100 active ads right now, out of 120 tracked since Jan 2026.
What is Softpet's longest-running ad?
Their longest-running ad has stayed live 289 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Softpet ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.