Sol de Janeiro

Sol de Janeiro’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
112
Active now
92
Longest-running ad
383 days
Avg ad lifespan
41 days

Ad volume over time

the data competitors don’t show

Sol de Janeiro went from 2 to 112 active ads (56.0×) between Sep '25 and Oct '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26112

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 2 days
default_collection_headline · since Oct 2026
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Running 2 days
{{product.name}} · since Oct 2026
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Running 2 days
BOLD. RICH. LONG LASTING. · since Oct 2026
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Running 2 days
Bold. Rich. Long Lasting. · since Oct 2026
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Running 2 days
Creative · since Oct 2026
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Running 2 days
Make Life Cheirosa · since Oct 2026
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Running 2 days
Things can get INTENSE, so it’s only right my fragrance is, too. · since Oct 2026
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Running 2 days
Sol de Janeiro · since Oct 2026
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Running 2 days
Limited Edition Bum Bum Cream · since Oct 2026

Format mix

Studio Product88%
Ugc Lifestyle12%

Hook types

Direct Offer40%
Statistic32%
Curiosity Gap20%
Contrarian8%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Sol de Janeiro running?
Sol de Janeiro has 92 active ads right now, out of 112 tracked since Sep 2025.
What is Sol de Janeiro's longest-running ad?
Their longest-running ad has stayed live 383 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Sol de Janeiro ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.