Squishmallows

Squishmallows’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
351 days
Avg ad lifespan
55 days

Ad volume over time

the data competitors don’t show

Squishmallows went from 3 to 120 active ads (40.0×) between Aug '25 and Aug '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 34 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 29 days
Norman, we're coming home. Let's make some noise for @uofoklahom · since Jul 2026
● Live
Running 27 days
{{product.name}} · since Jul 2026
● Live
Running 27 days
{{product.name}} · since Jul 2026
● Live
Running 27 days
12" Pompompurin Anniversary Squishmallows | Jazwares · since Jul 2026
● Live
Running 26 days
{{product.name}} · since Jul 2026
● Live
Running 26 days
Squishmallows 8" Select Series Winnie the Pooh | Jazwares · since Jul 2026

Format mix

Studio Product96%
Animation4%

Hook types

New Launch36%
Direct Offer32%
Curiosity Gap12%
Contrarian8%
Social Proof8%
Story4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Squishmallows running?
Squishmallows has 100 active ads right now, out of 120 tracked since Aug 2025.
What is Squishmallows's longest-running ad?
Their longest-running ad has stayed live 351 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Squishmallows ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.