Storyworth

Storyworth’s Meta Ad Strategy

Tracked since Apr 2023 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1229 days
Avg ad lifespan
227 days

Ad volume over time

the data competitors don’t show

Storyworth went from 16 to 120 active ads (7.5×) between Apr '23 and Aug '26.

Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Apr '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 79 days
Storyworth · since May 2026
● Live
Running 54 days
Preserve your family's stories · since Jun 2026
● Live
Running 54 days
Preserve your family's stories · since Jun 2026
● Live
Running 54 days
Preserve your family's stories · since Jun 2026
● Live
Running 54 days
{{product.name}} · since Jun 2026
● Live
Running 54 days
Preserve your family's stories · since Jun 2026
● Live
Running 54 days
{{product.name}} · since Jun 2026
● Live
Running 54 days
Preserve your family's stories · since Jun 2026
● Live
Running 52 days
{{product.name}} · since Jun 2026

Format mix

Screenshot52%
Ugc Lifestyle20%
Text Overlay16%
Ugc Talking Head12%

Hook types

Testimonial32%
Contrarian20%
Direct Offer16%
Problem Agitation12%
Story12%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Storyworth running?
Storyworth has 100 active ads right now, out of 120 tracked since Apr 2023.
What is Storyworth's longest-running ad?
Their longest-running ad has stayed live 1229 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Storyworth ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.