Strava

Strava’s Meta Ad Strategy

Tracked since Jul 2022 · Health App

● Tracked over time
Total ads tracked
1,104
Active now
57
Longest-running ad
1320 days
Avg ad lifespan
215 days

Ad volume over time

the data competitors don’t show

Strava went from 34 to 1,104 active ads (32.5×) between Jul '22 and Mar '26.

Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '261,104

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 7 days
Step outside with Strava · since Mar 2026
● Live
Running 7 days
Rejoignez Strava · since Mar 2026
● Live
Running 7 days
Kostenlos herunterladen · since Mar 2026
● Live
Running 7 days
Start tracking with Strava · since Mar 2026
● Live
Running 7 days
Tritt Strava kostenlos bei · since Mar 2026
● Live
Running 7 days
Log your ride on Strava · since Mar 2026
● Live
Running 7 days
Tritt Strava kostenlos bei · since Mar 2026
● Live
Running 7 days
Join Strava for free · since Mar 2026
● Live
Running 7 days
Tritt Strava kostenlos bei · since Mar 2026

Format mix

Text Overlay91%
Unknown3%
Ugc Lifestyle3%
Image1%
Video1%
Studio Product0%

Hook types

Direct Offer48%
Social Proof23%
Aspirational14%
Question8%
Curiosity Gap5%
Unknown3%

Recently launched

Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is Strava running?
Strava has 57 active ads right now, out of 1,104 tracked since Jul 2022.
What is Strava's longest-running ad?
Their longest-running ad has stayed live 1320 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Strava ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.