Substack’s Meta Ad Strategy
Tracked since Aug 2024 · Saas
Total ads tracked
83
Active now
80
Longest-running ad
737 days
Avg ad lifespan
31 days
Ad volume over time
the data competitors don’t showSubstack went from 1 to 83 active ads (83.0×) between Aug '24 and Aug '26.
Signal: started testing video creative around May '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 10 days
Your curated corner. · since Aug 2026
● Live
Running 10 days
{{product.name}} · since Aug 2026
● Live
Running 10 days
Substack · since Aug 2026
● Live
Running 10 days
{{product.name}} · since Aug 2026
● Live
Running 10 days
Substack · since Aug 2026
● Live
Running 10 days
Your curated corner. · since Aug 2026
● Live
Running 10 days
{{product.name}} · since Aug 2026
● Live
Running 10 days
{{product.name}} · since Aug 2026
● Live
Running 10 days
{{product.name}} · since Aug 2026
Format mix
Text Overlay56%
Meme12%
Screenshot12%
Ugc Lifestyle12%
Carousel4%
Studio Product4%
Hook types
Contrarian42%
Problem Agitation33%
Direct Offer8%
Story8%
Curiosity Gap4%
Question4%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is Substack running?
Substack has 80 active ads right now, out of 83 tracked since Aug 2024.
What is Substack's longest-running ad?
Their longest-running ad has stayed live 737 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Substack ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent
Run ad research on autopilot
AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.