Sumsub’s Meta Ad Strategy
Tracked since Oct 2025 · Health App
Total ads tracked
120
Active now
100
Longest-running ad
331 days
Avg ad lifespan
47 days
Ad volume over time
the data competitors don’t showSumsub went from 2 to 120 active ads (60.0×) between Oct '25 and Sep '26.
Signal: started testing video creative around Oct '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 74 days
{{product.name}} · since Jun 2026
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Running 74 days
{{product.name}} · since Jun 2026
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Running 74 days
{{product.name}} · since Jun 2026
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Running 74 days
{{product.name}} · since Jun 2026
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Running 73 days
KYC shifts from visible to embedded · since Jun 2026
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Running 73 days
{{product.name}} · since Jun 2026
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Running 73 days
{{product.name}} · since Jun 2026
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Running 71 days
{{product.name}} · since Jun 2026
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Running 71 days
{{product.name}} · since Jun 2026
Format mix
Text Overlay96%
Animation4%
Hook types
Problem Agitation57%
Direct Offer22%
Authority9%
Curiosity Gap4%
Contrarian4%
Before After4%
Recently launched
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Frequently asked
How many Meta ads is Sumsub running?
Sumsub has 100 active ads right now, out of 120 tracked since Oct 2025.
What is Sumsub's longest-running ad?
Their longest-running ad has stayed live 331 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Sumsub ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.