Sunrun

Sunrun’s Meta Ad Strategy

Tracked since Apr 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2315 days
Avg ad lifespan
365 days

Ad volume over time

the data competitors don’t show

Sunrun went from 1 to 120 active ads (120.0×) between Apr '20 and Aug '26.

Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 118 days
{{product.name}} · since Apr 2026
● Live
Running 118 days
{{product.name}} · since Apr 2026
● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
{{product.name}} · since May 2026

Format mix

Studio Product48%
Ugc Talking Head28%
Ugc Lifestyle20%
Text Overlay4%

Hook types

Problem Agitation56%
Direct Offer32%
Curiosity Gap8%
Aspirational4%

Recently launched

Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Sunrun running?
Sunrun has 100 active ads right now, out of 120 tracked since Apr 2020.
What is Sunrun's longest-running ad?
Their longest-running ad has stayed live 2315 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Sunrun ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.