Swappie

Swappie’s Meta Ad Strategy

Tracked since Jun 2025 · General

● Tracked over time
Total ads tracked
84
Active now
64
Longest-running ad
425 days
Avg ad lifespan
99 days

Ad volume over time

the data competitors don’t show

Swappie went from 2 to 84 active ads (42.0×) between Jun '25 and Aug '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2684

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 195 days
{{product.name}} · since Feb 2026
● Live
Running 195 days
{{product.name}} · since Feb 2026
● Live
Running 137 days
{{product.name}} · since Apr 2026
● Live
Running 130 days
Din gamla iPhone har värde! · since Apr 2026
● Live
Running 127 days
default_collection_headline · since Apr 2026
● Live
Running 105 days
{{product.name}} · since May 2026
● Live
Running 71 days
Din gamla iPhone har värde! · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026

Format mix

Ugc Lifestyle52%
Studio Product36%
Text Overlay8%
Ugc Talking Head4%

Hook types

Direct Offer36%
Authority24%
Social Proof16%
Question12%
Problem Agitation8%
Contrarian4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Swappie running?
Swappie has 64 active ads right now, out of 84 tracked since Jun 2025.
What is Swappie's longest-running ad?
Their longest-running ad has stayed live 425 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Swappie ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.