The Army Painter

The Army Painter’s Meta Ad Strategy

Tracked since Jul 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
413 days
Avg ad lifespan
64 days

Ad volume over time

the data competitors don’t show

The Army Painter went from 3 to 120 active ads (40.0×) between Jul '25 and Aug '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 117 days
{{product.name}} · since May 2026
● Live
Running 85 days
{{product.name}} · since Jun 2026
● Live
Running 65 days
default_collection_headline · since Jun 2026
● Live
Running 43 days
default_collection_headline · since Jul 2026
● Live
Running 21 days
{{product.name}} · since Aug 2026
● Live
Running 21 days
{{product.name}} · since Aug 2026
● Live
Running 21 days
Win a Warpaints Fanatic Mega Paint Set! · since Aug 2026
● Live
Running 21 days
{{product.name}} · since Aug 2026
● Live
Running 21 days
{{product.name}} · since Aug 2026

Format mix

Studio Product60%
Text Overlay24%
Ugc Lifestyle12%
Animation4%

Hook types

Problem Agitation52%
Direct Offer20%
Question16%
Contrarian8%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is The Army Painter running?
The Army Painter has 100 active ads right now, out of 120 tracked since Jul 2025.
What is The Army Painter's longest-running ad?
Their longest-running ad has stayed live 413 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Army Painter ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.