The Baker's Dozen

The Baker's Dozen’s Meta Ad Strategy

Tracked since Oct 2024 · General

● Tracked over time
Total ads tracked
101
Active now
100
Longest-running ad
682 days
Avg ad lifespan
52 days

Ad volume over time

the data competitors don’t show

The Baker's Dozen went from 1 to 101 active ads (101.0×) between Oct '24 and Aug '26.

Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26101

Signal: started testing video creative around Oct '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 121 days
The Baker's Dozen · since Apr 2026
● Live
Running 121 days
The Baker's Dozen · since Apr 2026
● Live
Running 121 days
The Baker's Dozen · since Apr 2026
● Live
Running 121 days
The Baker's Dozen · since Apr 2026
● Live
Running 120 days
The Baker's Dozen · since Apr 2026
● Live
Running 117 days
The Baker's Dozen · since Apr 2026
● Live
Running 117 days
The Baker's Dozen · since Apr 2026
● Live
Running 114 days
The Baker's Dozen · since Apr 2026
● Live
Running 85 days
The Baker's Dozen · since May 2026

Format mix

Studio Product100%

Hook types

Direct Offer33%
Problem Agitation25%
Contrarian21%
Before After8%
Story8%
Aspirational4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is The Baker's Dozen running?
The Baker's Dozen has 100 active ads right now, out of 101 tracked since Oct 2024.
What is The Baker's Dozen's longest-running ad?
Their longest-running ad has stayed live 682 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Baker's Dozen ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.