The Black Stuff

The Black Stuff’s Meta Ad Strategy

Tracked since Oct 2025 · General

● Tracked over time
Total ads tracked
800
Active now
263
Longest-running ad
182 days
Avg ad lifespan
26 days

Ad volume over time

the data competitors don’t show

The Black Stuff went from 6 to 800 active ads (133.3×) between Oct '25 and Apr '26.

Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26800

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 182 days
Consider The Black Stuff · since Oct 2025
● Live
Running 180 days
Consider The Black Stuff · since Oct 2025
● Live
Running 180 days
Consider The Black Stuff · since Oct 2025
● Live
Running 180 days
Consider The Black Stuff · since Oct 2025
● Live
Running 180 days
Consider The Black Stuff · since Oct 2025
● Live
Running 174 days
Consider The Black Stuff · since Oct 2025
● Live
Running 163 days
Consider The Black Stuff · since Nov 2025
● Live
Running 163 days
Consider The Black Stuff · since Nov 2025
● Live
Running 163 days
Consider The Black Stuff · since Nov 2025

Format mix

Text Overlay60%
Ugc Talking Head14%
Studio Product11%
Ugc Lifestyle11%
Slideshow3%
Screenshot1%

Hook types

Curiosity Gap48%
Problem Agitation21%
Story12%
Direct Offer12%
Contrarian4%
Question3%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is The Black Stuff running?
The Black Stuff has 263 active ads right now, out of 800 tracked since Oct 2025.
What is The Black Stuff's longest-running ad?
Their longest-running ad has stayed live 182 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Black Stuff ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.