The Dodo

The Dodo’s Meta Ad Strategy

Tracked since Oct 2021 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1780 days
Avg ad lifespan
91 days

Ad volume over time

the data competitors don’t show

The Dodo went from 5 to 120 active ads (24.0×) between Oct '21 and Sep '26.

Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Jun '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 90 days
Smarter Security for Everyday Browsing · since Jun 2026
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Running 90 days
That Deal Might Be a Scam · since Jun 2026
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Running 65 days
🛡️ Try Guardio free 👉 · since Jul 2026
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Running 62 days
How secure is your data? You’d be surprised. 🇺🇸 · since Jul 2026
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Running 61 days
Don’t Let Scammers Touch Your Savings · since Jul 2026
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Running 46 days
Smarter Security for Everyday Browsing · since Jul 2026
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Running 39 days
{{product.name}} · since Jul 2026
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Running 39 days
{{product.name}} · since Jul 2026
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Running 39 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay60%
Ugc Lifestyle24%
Ugc Talking Head16%

Hook types

Problem Agitation48%
Question28%
Curiosity Gap8%
Direct Offer8%
Authority4%
Story4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Dodo running?
The Dodo has 100 active ads right now, out of 120 tracked since Oct 2021.
What is The Dodo's longest-running ad?
Their longest-running ad has stayed live 1780 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Dodo ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.