The Economist

The Economist’s Meta Ad Strategy

Tracked since Apr 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
552 days
Avg ad lifespan
46 days

Ad volume over time

the data competitors don’t show

The Economist went from 1 to 120 active ads (120.0×) between Apr '25 and Oct '26.

Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 97 days
{{product.name}} · since Jul 2026
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Running 96 days
{{product.name}} · since Jul 2026
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Running 95 days
Premium video. Pure insight. · since Jul 2026
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Running 95 days
Premium video. Pure insight. · since Jul 2026
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Running 79 days
Premium video. Pure insight. · since Aug 2026
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Running 66 days
{{article_and_publication.name}} · since Aug 2026
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Running 25 days
Premium video. Pure insight. · since Sep 2026
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Running 25 days
Premium video. Pure insight. · since Sep 2026
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Running 19 days
Tracking the cost of Donald Trump’s tariffs · since Sep 2026

Format mix

Text Overlay96%
Screenshot4%

Hook types

Curiosity Gap42%
Problem Agitation17%
Authority17%
Statistic13%
Question8%
Social Proof4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

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Frequently asked

How many Meta ads is The Economist running?
The Economist has 100 active ads right now, out of 120 tracked since Apr 2025.
What is The Economist's longest-running ad?
Their longest-running ad has stayed live 552 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Economist ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.