The Fabulous

The Fabulous’s Meta Ad Strategy

Tracked since Jun 2025 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
392 days
Avg ad lifespan
55 days

Ad volume over time

the data competitors don’t show

The Fabulous went from 1 to 120 active ads (120.0×) between Jun '25 and Jul '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26120

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 92 days
Customize Your Daily Routine · since Apr 2026
● Live
Running 92 days
Customize Your Daily Routine · since Apr 2026
● Live
Running 78 days
Customize Your Daily Routine · since Apr 2026
● Live
Running 78 days
Customize Your Daily Routine · since Apr 2026
● Live
Running 64 days
Customize Your Daily Routine · since May 2026
● Live
Running 50 days
Customize Your Daily Routine · since May 2026
● Live
Running 50 days
Customize Your Daily Routine · since May 2026
● Live
Running 37 days
Customize Your Daily Routine · since Jun 2026
● Live
Running 37 days
Customize Your Daily Routine · since Jun 2026

Format mix

Meme40%
Text Overlay36%
Ugc Lifestyle8%
Ugc Talking Head8%
Animation4%
Infographic4%

Hook types

Problem Agitation50%
Aspirational29%
Story8%
Relatable Problem Agitation4%
Contrarian4%
Before After4%

Recently launched

Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is The Fabulous running?
The Fabulous has 100 active ads right now, out of 120 tracked since Jun 2025.
What is The Fabulous's longest-running ad?
Their longest-running ad has stayed live 392 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Fabulous ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.