The Fragrance Shop

The Fragrance Shop’s Meta Ad Strategy

Tracked since Jul 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
403 days
Avg ad lifespan
71 days

Ad volume over time

the data competitors don’t show

The Fragrance Shop went from 9 to 120 active ads (13.3×) between Jul '25 and Aug '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 53 days
{{product.name}} · since Jun 2026
● Live
Running 53 days
Davidoff Cool Elixir Safran Mineral · since Jun 2026
● Live
Running 53 days
Armani Stronger With You Spices · since Jun 2026
● Live
Running 53 days
Rabanne Million Night Elixir · since Jun 2026
● Live
Running 53 days
Introducing a new kind of Libre 😉✨ · since Jun 2026
● Live
Running 53 days
{{product.name}} · since Jun 2026
● Live
Running 53 days
First impressions of the Armani Stronger With You Spices did not · since Jun 2026
● Live
Running 53 days
{{product.name}} · since Jun 2026
● Live
Running 53 days
{{product.name}} · since Jun 2026

Format mix

Studio Product52%
Ugc Talking Head40%
Screenshot4%
Ugc Lifestyle4%

Hook types

Curiosity Gap26%
Direct Offer26%
Testimonial17%
New Launch17%
Question9%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is The Fragrance Shop running?
The Fragrance Shop has 100 active ads right now, out of 120 tracked since Jul 2025.
What is The Fragrance Shop's longest-running ad?
Their longest-running ad has stayed live 403 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Fragrance Shop ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.