The Good Bug

The Good Bug’s Meta Ad Strategy

Tracked since Apr 2025 · General

● Tracked over time
Total ads tracked
116
Active now
100
Longest-running ad
528 days
Avg ad lifespan
98 days

Ad volume over time

the data competitors don’t show

The Good Bug went from 14 to 116 active ads (8.3×) between Apr '25 and Sep '26.

Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26116

Signal: started testing video creative around Apr '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 110 days
{{product.name}} · since May 2026
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Running 92 days
{{product.name}} · since Jun 2026
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Running 83 days
Try Gut Cleanse Today · since Jun 2026
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Running 78 days
1000mg Berberine For Glucose & Metabolic Health · since Jul 2026
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Running 65 days
Blood Sugar Meets Gut Health · since Jul 2026
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Running 65 days
Double the Daily Support · since Jul 2026
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Running 65 days
1000mg Berberine Plus Probiotics. · since Jul 2026
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Running 63 days
Forget the Wellness Fads · since Jul 2026
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Running 63 days
{{product.name}} · since Jul 2026

Format mix

Ugc Talking Head36%
Studio Product32%
Ugc Lifestyle16%
Text Overlay12%
Meme4%

Hook types

Direct Offer42%
Problem Agitation25%
Authority21%
Before After4%
Curiosity Gap4%
Question4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Good Bug running?
The Good Bug has 100 active ads right now, out of 116 tracked since Apr 2025.
What is The Good Bug's longest-running ad?
Their longest-running ad has stayed live 528 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Good Bug ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.