The Gospel Coalition

The Gospel Coalition’s Meta Ad Strategy

Tracked since Jul 2020 · Health App

● Tracked over time
Total ads tracked
37
Active now
17
Longest-running ad
2254 days
Avg ad lifespan
1064 days

Ad volume over time

the data competitors don’t show

The Gospel Coalition went from 1 to 37 active ads (37.0×) between Jul '20 and Sep '26.

Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2637

Signal: started testing video creative around Sep '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 692 days
The Gospel Coalition · since Oct 2024
Running 692 days
The Gospel Coalition · since Oct 2024
Running 692 days
The Gospel Coalition · since Oct 2024
Running 692 days
The Gospel Coalition · since Oct 2024
Running 558 days
The Gospel Coalition · since Feb 2025
Running 558 days
The Gospel Coalition · since Feb 2025
Running 558 days
The Gospel Coalition · since Feb 2025
Running 558 days
The Gospel Coalition · since Feb 2025
Running 558 days
The Gospel Coalition · since Feb 2025

Format mix

Text Overlay96%
Studio Product4%

Hook types

Authority36%
Contrarian28%
Problem Agitation16%
Question8%
Story8%
Direct Offer4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Nov 2025
Feb 2025
Feb 2025

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Frequently asked

How many Meta ads is The Gospel Coalition running?
The Gospel Coalition has 17 active ads right now, out of 37 tracked since Jul 2020.
What is The Gospel Coalition's longest-running ad?
Their longest-running ad has stayed live 2254 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Gospel Coalition ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.