The Home Depot

The Home Depot’s Meta Ad Strategy

Tracked since Feb 2026 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
195 days
Avg ad lifespan
117 days

Ad volume over time

the data competitors don’t show

The Home Depot went from 2 to 120 active ads (60.0×) between Feb '26 and Aug '26.

Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Mar '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 175 days
The Home Depot · since Feb 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026
● Live
Running 168 days
The Home Depot · since Mar 2026

Format mix

Studio Product80%
Ugc Lifestyle8%
Before After4%
Lifestyle4%
Screenshot4%

Hook types

Direct Offer60%
Problem Agitation16%
Authority12%
Social Proof8%
Curiosity Gap4%

Recently launched

Aug 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is The Home Depot running?
The Home Depot has 100 active ads right now, out of 120 tracked since Feb 2026.
What is The Home Depot's longest-running ad?
Their longest-running ad has stayed live 195 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Home Depot ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.