The Lead Guy

The Lead Guy’s Meta Ad Strategy

Tracked since May 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
480 days
Avg ad lifespan
207 days

Ad volume over time

the data competitors don’t show

The Lead Guy went from 24 to 120 active ads (5.0×) between May '25 and Aug '26.

May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around May '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 480 days
How I increased @bakersbuilds Profits by $200K with Google Ads & · since May 2025
Running 480 days
How I Added $15K Profit in Just a Month For An Auckland Landscap · since May 2025
Running 480 days
A client referred me to a mate running an Earthworks business in · since May 2025
Running 480 days
Considering an exit strategy to sell your business in the future · since May 2025
Running 480 days
Here's the #1 reason you're burning thousands on Ads and getting · since May 2025
Running 480 days
From $45,000 in the 3 Months to 50+ Concrete Leads Every Month – · since May 2025
Running 480 days
A builder in Christchurch reached out, frustrated by the lack of · since May 2025
Running 480 days
A client referred me to a mate running an Earthworks business in · since May 2025
Running 480 days
We had a fence and gate company reach out looking to get more le · since May 2025

Format mix

Ugc Talking Head64%
Text Overlay36%

Hook types

Story29%
Before After21%
Question21%
Statistic13%
Problem Agitation13%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Lead Guy running?
The Lead Guy has 100 active ads right now, out of 120 tracked since May 2025.
What is The Lead Guy's longest-running ad?
Their longest-running ad has stayed live 480 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Lead Guy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.