The Op

The Op’s Meta Ad Strategy

Tracked since Nov 2022 · General

● Tracked over time
Total ads tracked
106
Active now
100
Longest-running ad
1434 days
Avg ad lifespan
91 days

Ad volume over time

the data competitors don’t show

The Op went from 6 to 106 active ads (17.7×) between Nov '22 and Oct '26.

Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26106

Signal: started testing video creative around Sep '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 25 days
The Op · since Sep 2026
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Running 25 days
CLUE®: Universal Monsters · since Sep 2026
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Running 25 days
The Op · since Sep 2026
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Running 24 days
CLUE®: Universal Monsters · since Sep 2026
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Running 21 days
CLUE®: Universal Monsters · since Sep 2026
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Running 20 days
The Op · since Sep 2026
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Running 20 days
The Op · since Sep 2026
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Running 20 days
The Op · since Sep 2026
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Running 20 days
MONOPOLY®: Gilmore Girls · since Sep 2026

Format mix

Studio Product92%
Ugc Lifestyle8%

Hook types

Direct Offer52%
Curiosity Gap24%
Story16%
Problem Agitation4%
Question4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Op running?
The Op has 100 active ads right now, out of 106 tracked since Nov 2022.
What is The Op's longest-running ad?
Their longest-running ad has stayed live 1434 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Op ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.